Left to Right: Dr. Britton Leggett, Lawrence Adetunji, Elizabeth Gill, Hannah Holdbrook, and Hunter Selvey
Marketing research students at the University of Arkansas at Monticello (UAM) entered a Student Research Symposium hosted by the UAM Department of Social Work. The group submitted a poster titled “Student Perceptions of Big Data, Privacy Concerns, and Data Disclosure” that won the People’s Choice award.
The marketing study surveyed students at UAM to access if their awareness of big data, as well as data disclosure, influenced their privacy concerns. Through the research, respondents indicated that perceived vulnerability positively influenced privacy concerns, and privacy concerns positively influenced self-disclosure concerns among the students surveyed. If people think their information is vulnerable on a website, their privacy concerns go up leading to an increase in their self-disclosure concerns. Read the rest of this entry »
